Announcing the 'Beat the CEO' Contest

My CEO was on TV. He got asked to 'define mashups' for the non-technical beginner. By his own admission, he could have done a bit better. Now you get the chance to beat the CEO!

Define enterprise mashups for the beginner. If you're one of our weekly favorites, you'll get a $50 Amazon gift card and honorary title of 'Mashup CEO'. 

The rules are simple:

1. Watch the video of my CEO talking about mashups.

2. Once you have a definition ready, post a reply to the 'Beat the CEO' forum thread.  (If you want to remain anonymous, send me a note and I'll post it for you: chris@jackbe.com.)

3. Sit back and wait to be made famous.  We'll call out a winner or two every Friday!

So, how do you define an enterprise mashup?  Keep it short and snappy if ya can. No tech-speak is allowed. Feel free to use a metaphor or an example.  Just a few senteces is all that's really required.  Or you can get fancy and submit a video.  (Videos are certainly preferred.)  Whatever you think makes the best definition.  

If you want a few starter ideas, read my blog 'Defining Enterprise Mashups'.